Background
Jave Yuan Electric Wire Co. & Ltd., renowned for its expertise in connection products and a global presence in over 40 countries, has maintained strong customer relationships for over 40 years. Seeking to rebrand and enhance their identity, the client approached us for our professional design services.
In the rebranding process, we introduced the name JAVEX. JAVE stands for brilliance, and X symbolises expanding scale. The brand name JAVEX embodies a balance between visionary thinking and a solid foundation, addressing boundless connections and infinite potential. “Connecting Brilliance” showcases JAVEX’s culture and core values.
We developed a comprehensive corporate identity system, including brand and logo design, colour schemes, graphic elements, typography, print materials, and internal communication guidelines, ensuring consistency across all platforms.
Our expert design unified and enhanced the client’s brand image, making it stand out in the market and successfully attracting its target audience while strengthening its market position. This case study demonstrates how we help clients build a cohesive and compelling brand identity.
Type c cable
The Type C cable is packaged in a standard retail box. This packaging design ensures durability and affordability while maintaining a professional appearance that aligns with industry standards. The straightforward box also simplifies logistics and storage, making it cost-effective for both production and distribution.
hdmi cable
The HDMI cable is packaged in a transparent window box. This packaging design allows customers to see the product clearly before purchase, enhancing their confidence in the quality and appearance of the cable. The transparent window also adds a modern and sleek aesthetic, making the product more appealing on store shelves.
Multi-function lightning Cable
A brown pizza box is used as the packaging design for the multi-function lightning cable to create a unique and memorable unboxing experience. This unconventional choice not only stands out visually but also emphasises the product’s versatility and creativity.
loud speaker cable
Classic loud speaker cable, elegantly packaged in a round design, crafted for exceptional sound quality.
Identity system
We created a comprehensive corporate identity system to ensure consistency across all platforms. This system includes brand and logo design, colour schemes, graphic elements, typography, print materials, and internal communication guidelines.
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